Max Factor

Truelly the inventor of Glamour !
He invented the term "makeup," based on the verb, "to make up" (one's face).
To millions of women all over the world today, the name Max Factor goes hand in hand with beauty,fashion and above all glamour!
I started collating a timeline of makeup and glamour only to realise that it almost goes hand in hand [ with just a few exceptions] with the inventions of Max Factor Snr.

In 1914 he created the first cosmetic made specifically for motion pictures!
It was a form of thin greasepaint.

In 1920 he developed the "Color Harmony" principles of makeup, which held that "certain combinations of a woman's complexion, hair and eye coloring were most effectively complemented by specific makeup shades."